privacypolicy

Information we collect

We collect personal data directly from you, automatically through your use of our digital channels, and from trusted partners who help us deliver Sultanes de Monterrey experiences.

Data you provide

Account registrations, newsletters, and fan club sign-ups
Ticket purchases, merchandise orders, and payment information
Messages sent through contact forms, surveys, or event feedback

Data collected automatically

Device identifiers, browser type, and operating system
Usage data including pages visited, content viewed, and links clicked
Approximate location derived from IP address to tailor experiences

We may combine the information we collect with publicly available data or data from affiliates to keep our records accurate and promote relevant offers.

How we use your information

We use personal data to deliver essential services, support our community, and create tailored baseball experiences that match your interests.

Process ticket purchases, subscriptions, and customer support requests
Send operational messages such as order confirmations and service updates
Personalize content, promotions, and recommendations across our platforms
Improve site performance, develop new features, and measure campaign effectiveness
Protect against fraud, enforce policies, and comply with legal requirements

We do not sell your personal data. Any promotional communications will include an easy option to manage your preferences or unsubscribe at any time.

Legal bases for processing

Where applicable privacy laws require it, we rely on the following legal bases to process your personal data:

Consent for marketing communications and optional personalization
Contractual necessity to deliver tickets, memberships, and customer care

Legitimate interests to improve and secure our services
Compliance with legal obligations, including accounting and reporting

If we rely on your consent, you may withdraw it at any time without affecting the lawfulness of processing prior to withdrawal.

Sharing and disclosure

We share personal data only with parties that help us operate our business, and we require them to protect your information.

Service providers

Payment processors, ticketing platforms, and logistics partners
Marketing agencies supporting newsletters, contests, or events
Analytics, security, and hosting vendors that maintain our sites

Other disclosures

Business transfers, such as mergers or asset sales
Requests from public authorities where legally required
Your direction - for example, when you engage with partners or sponsors

We may share aggregated or anonymized data that cannot be used to identify you for reporting and research purposes.

Cookies & similar technologies

We use cookies, pixels, and analytics tools to understand how fans interact with our digital properties and to deliver relevant experiences.

Essential cookies keep our site secure and enable core functionality.
Performance cookies help us measure site usage and improve content.
Marketing cookies personalize offers and limit how often you see ads.

Where required, you can manage optional cookies through our preference tools or your browser settings. Disabling certain cookies may affect site performance.

Your privacy rights

Depending on your location, you may have rights to access, correct, or delete your personal data, object to certain processing, or request data portability.

Request a copy of the data we hold about you
Update inaccurate or incomplete information
Opt out of direct marketing communications

Ask us to delete personal data when it is no longer needed
Limit or object to processing when we rely on legitimate interests
Lodge a complaint with your local data protection authority

To exercise your rights, contact us using the details below. We will verify your request and respond within the time frame required by applicable law.

Data retention & transfers

We retain personal data only for as long as needed to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements.

Because Sultanes de Monterrey fans span the globe, your information may be transferred to and processed in countries outside your residence. When we do so, we implement safeguards such as contractual clauses to ensure an adequate level of protection.

We use organizational and technical measures to secure your data, including encryption, access controls, and regular security reviews aligned with industry standards.

Contact us

If you have questions about this policy or need assistance with your personal data, please reach out to our privacy team.

Email privacy@sultanes-monterrey.mx

Mailing address

Sultanes de Monterrey
Estadio Mobil Super, Av. Manuel L. Barragan S/N
Monterrey, Nuevo Leon, Mexico

For our supporters in the European Union, you may also contact the supervisory authority in your country if you believe we have not resolved your concerns satisfactorily.

Privacy Policy